What’s New With SEO?
Recently, I was asked what the most current trend in SEO is, I had to think for a minute. Tired of discussing Panda updates and local optimization, I remembered reading about Matt Cutts’ SXSW announcement about an upcoming algo change leveraging quality experience merchants. His comments were vague as always, but I can foresee positive online reviews and mentions as being success measurements and ranking factors going forward.
The recent launch of SEOmoz’s Fresh Web Explorer supports this yet-to-come trend as well. Fresh Web Explorer, similar to Google Alerts, lets you monitor brand mentions and relevant topics. This new algorithmic change will certainly impact every major retailer, as well as local businesses.
I’ve already starting using Fresh Web Explorer to change the conversation I’m having with clients at Strategic Edge Partners. It’s been refreshing to redirect conversations about keyword rankings toward more meaningful discussions about what my clients have done lately that I can promote.
Stay tuned, the folks at SEOroundtable anticipate the quality merchants algorithm to hit in the 3rd of 4th quarter of 2013. I’m excited to see how this rolls out, what it’s impact will be, and how both the black- and white-hat SEO communities will respond.
Not Seattle Children’s Heart Center
One of my favorite stories about search was from Google Places. About 2010 when Google Local was really working on merging into Google Maps, I was SEO at Seattle Children’s Hospital. The algorithm was leveraged in favor of locations that had a close proximity to the downtown center.
Seattle Children’s is located outside of Downtown Seattle, in the residential neighborhood of Laurelhurst. So Google, in trying to gather online collateral for this listing for our Cardiology Center went searching for anything supporting “Seattle” “Children” “Heart” “Center”.
It just so happened that Ann and Nancy Wilson…of “Heart” was playing a “Children’s” concert at “Seattle Center”, located precisely in the downtown corridor of the Emerald City.
He’s A Magic Man
Fortunately, Seattle Children’s Hospital had a valuable supporter in Rand Fishkin at SEOmoz. SEOmoz was stil an SEO consulting firm, and the Moz Team was the best resource any SEO could have. Rand was instrumental in elevating the issue up the chain at Google to Matt Cutts himself.
It was the sole time I ever had that few degrees of separation between myself and a change in the algorithm. Since then, Rand has partnered with David Mihm who was later instrumental in helping the Hospital parse its myriad local doctor listing scattered all over the web and optimized for our brand name.
Strategic Edge, where I work now, also serves doctors and surgeons. These issues still crop up from time to time, although much less frequently than before – multiple listings with various Name, Address, and Phone information. If you’re a doctor and you’ve interned at another practice, make sure they remove you from their Google Places listings – and make sure your license reflects your most current location. Here’s more information on cleaning up multiple listings.
Want to know how to increase page rank on Google? This survey of 120 top SEO professionals is posted on the Moz.com Blog every two years.
While this survey cannot prove exactly how to increase your page rank, it does highlight the common characteristics of pages that rank highly.