What’s New With SEO?
Recently, I was asked what the most current trend in SEO is, I had to think for a minute. Tired of discussing Panda updates and local optimization, I remembered reading about Matt Cutts’ SXSW announcement about an upcoming algo change leveraging quality experience merchants. His comments were vague as always, but I can foresee positive online reviews and mentions as being success measurements and ranking factors going forward.
The recent launch of SEOmoz’s Fresh Web Explorer supports this yet-to-come trend as well. Fresh Web Explorer, similar to Google Alerts, lets you monitor brand mentions and relevant topics. This new algorithmic change will certainly impact every major retailer, as well as local businesses.
I’ve already starting using Fresh Web Explorer to change the conversation I’m having with clients at Strategic Edge Partners. It’s been refreshing to redirect conversations about keyword rankings toward more meaningful discussions about what my clients have done lately that I can promote.
Stay tuned, the folks at SEOroundtable anticipate the quality merchants algorithm to hit in the 3rd of 4th quarter of 2013. I’m excited to see how this rolls out, what it’s impact will be, and how both the black- and white-hat SEO communities will respond.